SELF is a motivating monthly self-help manual that gives its 5 million readers the tools and inspiration they need to feel, look and be their very best. Our readers are women looking to slim down, firm up, feel stronger and more energetic or all of the above. They come to SELF for advice on fitness, healthy eating, beauty, fashion, health, relationships, time management and finances. The magazine attends to the reader’s need to look fantastic, but also to live a truly healthy life. SELF’s voice is of the reader’s smartest, most encouraging friend, urging her to be herself, only better.